In her professional biography, Helga has expertise in Commercial Management and Marketing, with expertise in commercial team management, including goal setting, annual results review and coaching; focused on achieving sales channel goals and meeting customer needs. He has experience in negotiating contracts with large accounts, managing the P&L of the client portfolio and building and implementing individual business plans.
Bachelor’s degree in Civil Engineering from the Pontifical Catholic University of Campinas and a postgraduate degree in Marketing from ESPM.
In 1984, she served as Commercial Director at HP do Brasil, responsible for the Mainframes and Printers line, until 1996. She was responsible for structuring and commercial and marketing planning for the introduction and approval of the brand in the South and Southeast markets. , focusing on both opinion-forming clients and capillarity. This service was carried out by distributing the customer portfolio and segmenting them among a team of eight internal account managers, a Key Account manager and a team of 14 sales representatives.
Launched new products on the national market, maintained international relationships with electronic component suppliers and adapted products to the national market.
As Commercial Director at IBM – Mainframes and Storage, she carried out activities such as:
Report directly to the President of the company.
Reorganization of the sales force, team motivation and hiring of the commercial sales force and specifiers are part of my duties and achievements during this period.
Increased revenue in this period by 35% YTY.
During his experience at Telemar – Telecommunications of the State of Rio de Janeiro, he served as Manager of the Corporate Business Unit from November 1999 to January 2001.
Its main results include the development of a strong strategy to attract competitive clients to our portfolio. Conducted a thorough analysis of customer purchasing behavior, competitive penetration and current market share, and developed commercial and marketing strategies to achieve established goals. Guaranteeing growth of 19% in the first year and 26% in the second year.
He has great skill and competence in customer relations to identify and adapt their needs to the portfolio of products and services that 3CAPITAL has to offer. She has a great commitment to social issues and is a collaborator at FIC – Fundação Irmã Clara, among others.
As CFO and Legal Affairs at 3Capital Partners, he continues his entrepreneurial journey, collaborating to create relationship values in this partnership with clients and staff.
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