Martha has worked for more than 35 years in general business management and marketing in large companies, in consumer products in the food and cleaning categories, on different media platforms (open TV, pay TV, magazines, radio, digital and OOH), and in sports and entertainment business management such as: Bunge Alimentos, Editora Abril, RGB Entertainment (Argentine entertainment group), Grupo Bandeirantes de Comunicação and PBR Professional Bull Riders. Graduated in Business Administration, with specialization in Strategy/Marketing/Management and Business MBA, from Fundação Getulio Vargas, Fundação Dom Cabral, Insead, Harvard and Digital House.