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Valuation is Not a Guess: How to Calculate the Real Value of Your Company

18 June, 2025
Valuation is Not a Guess: How to Calculate the Real Value of Your Company
One of the most delicate moments in any M&A or fundraising process is defining the company’s value. Many entrepreneurs come with a number in mind — based on gut feeling, expectations, or surface-level comparisons. But serious valuation isn’t based on guesswork.

What Is Valuation, Exactly?

Valuation is the estimate of a company’s market value based on concrete data. It considers both what the business has already accomplished and its future potential.

Main Valuation Methods:

  • Discounted Cash Flow (DCF): projects future results and brings them to present value. It’s the most technical and robust method.
  • Market Multiples: compares with similar companies using indicators such as EBITDA or revenue.
  • Book Value: considers the value of assets, useful in asset-heavy industries.

Why Is It Important to Have a Professional Valuation?

A poor valuation can scare off investors, delay negotiations, or even kill the deal. At 3Capital, we offer a technical, impartial process aligned with market reality. Get in touch with our team.

Fair value exists — and it starts with quality information and thorough analysis.



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