The balance of 2024 and the outlook for the M&A market
The year 2024 brought significant challenges and opportunities to the global mergers and acquisitions (M&A) market and the advisory sector. With the business world constantly evolving, companies faced complex economic scenarios, accelerated technological advances, and regulatory changes that redefined growth and strategy dynamics.
In this article, we analyze the key events, trends, and milestones that shaped the M&A market in 2024 and how they impacted various sectors of the economy.
The major M&A movements in 2024
Highlighted sectors: • The technology sector led global transactions with strategic acquisitions focused on generative AI and cybersecurity solutions. Giants like Alphabet and Microsoft spearheaded billion-dollar mergers, consolidating their positions in emerging markets. • Healthcare also saw significant activity, with mergers between laboratories and medical service providers seeking operational efficiency and international market expansion. • The sustainable energy sector was another highlight, with companies investing in renewable solutions to meet the growing demand for ESG (Environmental, Social, and Corporate Governance).
Trends in symbolic value acquisitions: Companies undergoing bankruptcy proceedings or with depreciated assets became targets for major players, who saw opportunities to create synergies and turn deficit operations into profitable ventures.
Expansion into emerging markets: Many investors focused on emerging markets in Asia, Africa, and Latin America, attracted by population growth and the accelerated adoption of new technologies in these regions.
Technological advances and their impact on the M&A market
The year 2024 was marked by the consolidation of artificial intelligence as one of the most significant influencers in the M&A market. Companies pursued strategic acquisitions to adapt to new digital demands, promoting:
Process automation: Investments in startups specializing in digital solutions to integrate operations and reduce costs in merger processes.
Cybersecurity: Mergers responding to the growing threats of cyberattacks, ensuring data protection in transactions and operations.
Data analysis for due diligence: Platforms leveraging AI to accelerate due diligence processes were adopted by major financial groups.
ESG and sustainable mergers: a consolidated trend
The adoption of ESG practices became essential in 2024, directly influencing M&A strategies. Companies prioritizing sustainability and social responsibility significantly increased their valuation, attracting investors concerned with environmental impact and corporate governance. This movement was evident in sectors such as:
Renewable energy, where there was a boom in acquisitions of solar and wind companies.
Food and beverages, with companies adopting more sustainable production and biodegradable packaging.
Construction, where energy efficiency in new developments became a competitive differentiator.
