Inside ESG: the first steps to implement practices with Ana Paula Candeloro
ESG is becoming increasingly present in the business and financial world, many reasons and benefits lead to this. Embark with 3Capital on an immersion into the topic, guided by exclusive content and interviews with Ana Paula, our advisor and ESG specialist. Check out!
Ana Paula Candeloro’s trajectory in the ESG area
Ana Paula Candeloro, advisory board at 3Capital, began her journey in the ESG area in 2012, when she decided to delve deeper into sustainable business through a lato sensu postgraduate course in Cambridge. This experience shaped his path, leading him to continue his studies and begin a Master’s degree lasting another 2 years. Upon returning in 2015, after completing the courses, he began implementing sustainable practices in corporate environments within the financial market, integrating them with compliance and risk management.
His trajectory evolved in 2020, when he led startup mentorships, delving into entrepreneurship and innovation. In 2023, her departure from the financial market led her to redefine the company she had founded in 2011, Yiesia, a consultancy focused on accelerating sustainable businesses. Furthermore, he became an independent member of the Sicredi Risk Committee, focusing on socio-environmental and climate risks. ‘’All these places, which I like to call empowering spaces, offer me the opportunity to put into practice everything I’ve learned over the last 12 years.’’ says Ana Paula about her vast experience in the market.
This culminated in the incorporation of strategic ESG into corporate governance and in the work at 3Capital, where she currently holds the role of strategy and business advisory advisor.
First steps to implementing ESG
‘’With this history, I am comfortable saying that the importance of ESG practices for companies, regardless of their size, is indisputable,’’ says the expert. These practices not only build reputation and trust, but also improve operational efficiency, reduce risk and contribute to long-term savings. For small businesses, adopting ESG practices is a competitive advantage, while for large corporations it is crucial due to the significant impact they have on society, the environment and the economy.
Effective implementation of ESG practices requires a strategic and systematic approach. The following steps are essential:
- Senior management commitment: ensure the support and commitment of senior management, integrating ESG into the company’s culture and strategy;
- Current impact assessment: conduct a comprehensive assessment of current ESG impacts, including carbon emissions, waste management practices and diversity;
- Setting objectives and goals: establish measurable goals to improve ESG performance, aligned with the company’s general objectives;
- Integration into business strategy: incorporate ESG goals and practices into business strategy, ensuring alignment with corporate decisions;
- Stakeholder engagement: engage and communicate with stakeholders, including employees, customers and investors, incorporating feedback during implementation;< /li>
- Metrics implementation and monitoring: develop specific metrics to measure progress and establish a robust monitoring system;
- Training and awareness: offer training on ESG practices and promote awareness within the company;
- Transparent reporting: develop transparent and accessible reports that communicate the company’s ESG performance.
Training and awareness: offering training on ESG practices and promoting awareness within the company;
Transparent reporting: Develop transparent and accessible reports that communicate the company’s ESG performance.
The trajectory in the ESG area marks a significant journey for companies, whose success is intrinsically linked to the effective participation of stakeholders, customers and shareholders. Transparent communication emerges as a fundamental pillar in this process, building trust, accountability and effective engagement.
Involving your audience in your ESG initiatives is not as difficult as it may seem. This can be done primarily through transparent communication, proactive dialogue, educational programs, integration of ESG principles into products, participation in community initiatives, regular requests for feedback, disclosure of financial and ESG performance, and shareholder incentives. This two-way approach not only strengthens trust, but also demonstrates a tangible commitment to social and environmental responsibility, promoting sustainable practices and contributing to a positive impact on society.
Openness in communication not only strengthens ties, but also meets the expectations of modern consumers, who are increasingly concerned about ethical practices. Alignment with sustainability objectives and mitigation of reputational risks are achieved through this transparency, positively influencing corporate culture.
Count on 3Capital on this mission!
3Capital stands out as an essential consultancy throughout this journey, contributing to improving the image of companies and increasing their valuation – company value. Its role ranges from generating value for products and services to effectively engaging stakeholders. By offering psychological safety, the company not only attracts talent, but also reduces turnover, promoting a trustworthy operating environment.
Implementing an effective ESG methodology requires the integration of these principles into the business strategy. Key criteria for evaluating the quality of an ESG program provide a comprehensive view of performance while adapting to changing expectations and the regulatory landscape.
However, simply implementing these measures is not enough; It is essential to monitor its evolution. Measuring this progress over time requires clear goals and quantifiable performance indicators. Regular audits, comparisons with benchmarks (performance tests), sectoral and stakeholder feedback are key pieces in this puzzle.
In the financial sphere, consultancy not only protects against contingencies and climate risks, but also attracts investments and strategic partnerships. Its approach aims not only at profitability, competitiveness and increasing market share, but also at building a better world. By promoting a long-term vision, 3Capital boosts not only financial results, but also the positive contribution to society. Count on Ana Paula Candeloro and the entire 3Capital team on this mission!
*Exclusive content*
